SOMERVILLE, NJ, July 26, 2018 – Veteran marketing executive Kevin Harding has joined Baldwin & Obenauf, Inc. (BNO) on the ad agency’s Business Development Team. BNO is a full-service creative agency in Somerville, NJ that offers branding, marketing strategy, customer experience design, creative production, and content development.
“Kevin’s in-depth experience in relationship marketing and customer experience design, particularly in the healthcare sector, fits perfectly with our growth strategy,” said agency president, Trista Walker. “Kevin is highly respected in the industry; he’s a strong relationship builder with great instincts and insights.” BNO has long-standing relationships with leading healthcare companies including Johnson & Johnson and its divisions, Janssen and ETHICON, as well as newer entrants such as Aurinia Pharmaceuticals, and other market leaders in technology, financial services, and non-profit.
For the past three decades, Harding, a resident of Nazareth, PA, has partnered with Fortune 500 marketing executives and their agencies to grow brands, build market share, and enhance customer loyalty. He has developed and implemented innovative tactics for the pharmaceutical, medical, insurance, and automotive industries. Kevin consulted for 25 years with the Sanofi Pasteur brand marketing teams and, more recently, working with corporations on data-driven direct-to-consumer and business-to-business solutions.
Harding has worked with BNO on various projects over the years and will focus on pursuing brand work and growing the BNO customer experience practice. In this role, he will leverage his expertise in business development, customer experience design, and cross channel marketing. To learn more about the BNO customer experience practice, visit www.bnoinc.com/cx.
In his spare time, Harding supports the youth of the Lehigh Valley by developing school opioid awareness programs in partnership with the Northampton County Drug Council.